Reimagining how brands and culture connect.

Good Authority unites the most credible voices in music and creative culture with brands to create collaborations with purpose and impact. We work with artists, talent and events to design campaigns that build brands and communities, whilst giving brands an authentic voice in culture.

Founded by Emily Copeland, a strategic brand builder and music lover, who has led creative and content-driven organisations in reimagining traditional business and commercial models. From launching national youth media brands, to leading music strategy for Australia’s public broadcaster, Emily champions innovative thinking that drives audience and brand growth.

We work with organisations and individuals in the music industry, brands seeking cultural relevance, and emerging opportunities across music technology.

What we do

For Music Industry - Drive growth through partnerships and strategic leadership:

• Partnership strategies - festivals, labels, artists

• Senior advisory - strategic consulting for music businesses

• Project management - major initiatives or transformations

• Revenue innovation - new commercial models and sponsorship

For Brands - Connect authentically with music audiences and youth culture:

• Music partnerships - artist collaborations and culture-led campaigns

• Youth strategy - audience development and engagement, youth culture insights

• Brand positioning - authentic voice in music & culture

• Campaign innovation - multi-platform content and community building

Looking to connect with music & creative culture, find the right audience or uncover growth opportunities?

Schedule a 30 minute strategy call to discuss your goals: hello@goodauthority.com.au